Given the history of how black women are targeted and still battle the pervasive belief that our natural hair is unprofessional, unkempt, or in some way “a statement” pls show her some grace and understanding. So many are being dismissive of #gorillagluegirl. Sunny Hostin, co-host of ABC’s “The View,” tweeted that Black women “still battle the pervasive belief that our natural hair is unprofessional, unkempt, or in some way ‘a statement’”: Though many social media users responded to Brown’s situation with laughter and derision, several social media users, celebrities and public figures emphasized that for many Black women, it’s an ongoing struggle to create hairstyles that fit a certain beauty standard or workplace policy. Instead, consider ways you can inform or educate the growing audiences tuned into the viral story. You don’t want to come across as opportunistic or inappropriate, which could result in a crisis instead of a brand boost. Jumping into a trending conversation or story requires swift, but careful, thought. Portela’s TikTok videos regularly grab between 20,000 and 200,000 views, but his tips for getting out Gorilla Glue garnered 1.3 million views: #duet with gorilla glue hair spray #dermatologist #dermreacts #208skindoc #hair #gorillaglue ♬ original sound – Tessica Brown Dustin Portela offered his take on the incident. However, social media platforms offer many opportunities for savvy experts to educate audiences-and expand their reach and brand in the process.įor example, dermatologist Dr. Traditionally, this required pitching to journalists to secure a quote in a featured article or given an interview spot on a news broadcast. If you or your executives have topical expertise related to a viral news story or trend, consider offering your insights or advice. Consider joining the conversation as an expert. This includes fighting against misinformation and disinformation about your brand, including parody or fake social media accounts impersonating your organization.Ģ. You should also have strategies for several crises prepared in advance, including plans for getting ahead of the narrative in the news and across social media platforms. Social media has dramatically shortened crisis response times, so communicators should be consistently monitoring brand mentions and emerging trends or news stories that could affect their organizations.
This is not our account, please do not follow their direction. This is not our account, please do not follow their advice. Prior to its official statement, the company responded to several social media users posting screenshots of an Instagram account called “gorillaglueofficial,” which was not affiliated with the Gorilla Glue. We are glad to see in her recent video that Miss Brown has received medical treatment from her local medical facility and wish her the best. We are very sorry to hear about the unfortunate incident that Miss Brown experienced using our Spray Adhesive on her hair. Gorilla Glue was thrust into the spotlight after Brown’s videos went viral, issuing this statement on Feb.
Be prepared to quickly respond to crises and misinformation. Here are three lessons you can take away from this viral incident:ġ. Michael Obeng, who performed the procedure, said all it took was a combination of medical grade adhesive remover, aloe vera, olive oil and acetone to remove it /vPeZ3Dj2mr 🚨 The Gorilla Glue is finally out of Tessica Brown’s hair 🚨 /ZVRDDloUTFĭr.
Tessica Brown Gets Gorilla Glue Out of Hair, Video of Surgery Michael Obeng stepped in, offering to complete the hours-long, $12,500 procedure for free-which TMZ filmed:
“The story has taken on a life of its own, with multiple trending conversations on Twitter, reactions from major celebrities and a GoFundMe,” Yahoo Life reported.Īfter struggling to get the adhesive out of her hair for more than a month, Brown sought treatment at her local emergency room, but said the treatment was too painful to continue. 4, saw more than 11.2 million views on TikTok and more than 4 million views on don’t move I hate it here ♬ original sound – Tessica Brown She shared her dilemma on TikTok, where it quickly went viral: where? Ma hair 🤬🤬 ♬ original sound – Tessica Brownīrown’s first video racked up more than 31.6 milliion views on TikTok and more than 3.8 million views on Instagram within a week-with additional reposts and videos from social media users and news media outlets garnering even more views.Ī second video, also posted on Feb. That’s the difficult lesson that 40-year-old consumer Tessica Brown learned after applying the spray adhesive to her hairspray, attempting to use it as a substitute for her got2b Glued hairspray. Editor’s note: This article is a re-run as part of our countdown of top stories from the past year.
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